Tuesday, October 2, 2007

iLawsuit



So this woman is suing Apple because she bought the 4GB iPhone for $599 when it first came out and then the company slashed the price by $200 and discontinued the model. Apple offered to reimburse customers who put the iPhone within 14 days of the price cut and offer anyone else who purchased the 4GB phone $100 credit for Apple stores.

This lawsuit makes me mad. First of all, this is the risk you take when you act as--what they call in the marketing world--an "early adopter," a person who runs out and buys the newest gadgets, waits outside of stores, is willing to spend a lot of money on something shiny and new. Product lines are extended, models are discontinued and prices of things that aren't brand-spanking-new anymore will undoubtedly drop. You don't see anyone charging $700 for a rotary telephone, right?

Apple is a money making machine. What was she expecting?

Well...now she's expecting $1 million in damages. $200 probably doesn't make that much of a difference to someone who went out and bought an iPhone anyway. Ridiculous.

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