Friday, October 26, 2007

Please touch!

Apple's new iPod Touch commercial that will premiere Sunday isn't actually theirs.

The new commercial was made by an 18-year-old student named Nick Haley. He took video from apple.com that showed the iPod Touch's features and the song “Music Is My Hot, Hot Sex” by a Brazilian band, CSS. He said he was inspired to make the commercial by a lyric in the song, “My music is where I’d like you to touch.” Pretty creative, huh?

Haley had put the video on youtube last month, where Apple reps saw it and contacted the student to come out and work on the new commercial.

First thought watching the youtube clip, "this is totally an Apple commercial." Haley worked with the commercial's creators to create a hi-def version of it, keeping the original vision intact. It's a great idea bringing regular customers into the advertising process; another brilliant move by the powerhouse that is AAPL.

The end result? Check it out Sunday during football games, Desperate Housewives or World Series game 4.

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