So now in addition to the World Series free taco, the Stephen Colbert presidential endorsement and the Chicken Dance football bet, Yum! Brands Inc. has offered up yet another current event-inspired marketing ploy.This time, Taco Bell is asking striking writers to consider writing the material for they clever (but sometimes creepy) sauce packets.
Some highlights of the saucy sayings: "If you throw this, would it be a flying saucer?" and "Use your stomach, nacho mind." [click here for a comprehensive and illustrative list]
Ten winners --who must be members of the Writer's Guild of America-- will be selected and receive a year's supply of free Taco Bell (up to $260)."
The writer's strike is now in its second month, and Taco Bell wanted to show its support for the thousands of creative minds itching to press pen to paper, or in our case, Border Sauce packets." - David Ovens, Chief Marketing Officer, Taco Bell.Some of those packet lines are great, and personally, I'd love to have the opportunity to write for them. That would make my life much more complete than my current full-time writing position (not kidding), but sadly, the WGA has not extended an invitation to me just yet.
And just as an added bonus feature, if you visit this site, you can dress the sauce packet, and it actually responds with sayings to what you dress it in. It's some fun times, seriously!
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