Both companies have been totally cramping each other's style lately: McDonalds has beefed up its coffee culture and Starbs has installed drive throughs and started serving breakfast sandwiches. The competition has been heating up, but you can add one more point in the McD's column because the fast food company plans to add coffee bars and baristas in 14,000 U.S. locations this year.
The move, which the company sees adding $1 million in sales, will bring cappuccinos, lattes, mochas and the Frappe, a drink similar to Starbucks' ice-blended Frappuccino, to the menu.
I'm up in the air on this one. Most people who go to McDonalds are
looking for cheap, fast food and drink. Even if you know what the heck a macchiato is, Starbucks can be intimidating and it can definitely take some time to get the beverage in hand. But apparently, McDonalds has already been testing out the system in Kansas, running ads that claim you won't get a nasty look for mispronouncing the size of your beverage--ooooh, Starbucks. Burrrn!But even if McDonalds' sales fall shorter than expected, there's no way they're gonna tank as badly as Starbucks has in the last year.
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1 comment:
Both are polishing the silver on a sinking Titanic as far as I'm concerned. Neither has been relevant to any "quality" in their respective categories for over a decade.
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