Don't be chicken, bawk-bawk-bakawwwk!

Just as they hatched a marketing plot on the heels of Stephen Colbert's presidential bid, KFC has set up a Super Bowl marketing campaign centered around the most loathed song and dance of all time: The Chicken Dance.

The fast food restaurant has offered $260,000 to charity in the name of the first Patriots or Giants player to do the damn dance in end zone during next week's Super Bowl showdown.

This could also be made better if KFC offered free sauceless wings during an obscure time frame on some idle Tuesday when the players does the dance, following in Taco Bell's World Series speedy footsteps.

The player would need to do the "flapping part" of the dance for at least three seconds. (And the $260,000 is what it would cost for three seconds of advertising time during the Super Bowl, with the going rate for a 30-second segment at $2.67 mill.)

Click here for instructions on how to do this chicken dance. No, seriously, there really are instructions available.

But leave it to the NFL to not have a sense of humor. Spokesman Brian McCarthy said that players can celebrate as they normally would during the Super Bowl, but if anyone busts out that chicken dance, they will be subjected to fines.

He made some obscure American Idol reference to try to be funny, but really, don't you think they're getting just slightly bent out of shape over this? I mean come on, it's for charity. They're letting freaking Paula Abdul perform during half-time - they must be fans of charity.