Wednesday, September 24, 2008

NYC Mercedes-Benz Fashion Week

NOTE: This is a special guest feature from my aspiring fashionista bff, Rachel--a student at Parsons. She had the incredible chance to be a part of Mercedes-Benz Fashion Week this year, and I stalked her down to write about it.

I received the opportunity to go to Mercedes-Benz Fashion Week in New York City; my Public Relations teacher at Parson’s School of Design is head of Public Relations for IMG Fashion. This year, she allowed the students in her class to attend the festivities if they were able to get there. Was I able to get there? Let’s just say after 10 hours, one fashionable outfit and one huge lie to the company I work for, I was there.

After an anxious bus ride and 30 minutes of traffic outside of Lincoln Tunnel, I arrived at the bus terminal around 11:15 a.m. I immediately ran to a Starbucks for an iced vanilla soy latte (soooo New York) so I could get my energy level up for my big day.

Around 12:25pm, I was caffeinated and approaching the tents at Bryant Park. I have to admit that I got a little choked up when I saw the entrance to the tents.

When I arrived, there were paparazzi, camera crews, reporters, journalists, body guards and tourists snapping away with their cameras. My teacher told me --via phone conversation-- to approach the body guard to let me in--Because she is a VIP (ooh la la), they gave me no problems and I was let through the crowds.

When I got inside, I met up with another student from my class and we were greeted by my teacher’s assistant. My teacher had to be at a lunch for Saks 5th Avenue. What a terrible life she has.

The atrium of Fashion Week was unlike anything I’ve ever seen--gorgeous displays from all of the high-end sponsors, a full service bar, camera crews, important people in the fashion industry...



My teacher’s assistant took us on a tour. Words cannot even describe how amazing it was to see all of the action behind the scenes. I got to see where all the collections are stored, where models get their hair and makeup done and the lounge where celebrities hang out before and after the shows. It was amazing to see how much work is put into this week long celebration of fashion.



At the end of our tour, my teacher’s assistant told us that we would have the chance to attend the Rebecca Taylor fashion show that was about to start. If there were an award for biggest inner freak out moment, I would have won. She escorted us into a giant room and directed us toward the standing room section behind all of the seats. Even from our spot, we could see everything.

But a few minutes before the show, the room was getting crowded; almost all of the seats were taken and it was started to get cramped in the standing room area. Suddenly, an usher pointed to me and the girl from my class and told us to come forward. We did as we were told, only to find out that we were going to be filling two seats in the third row.

I was sitting directly behind the celebrities in the first row including (from left to right):
Rashida Jones, Leven Rambin, Alexie Gilmore, Mena Suvari, Simone Sestito, Mark Indelicato, Veronica Webb and Bijou Phillips. (Note: That green arrow is Rachel)

The show was completely amazing and Rebecca really demonstrated a glamorous, bohemian chic vibe in her collection. Her use of pattern and color were eye-catching and girlie and her silhouettes were very feminine with delicate details. Although she is not a big-name designer, from what I saw, she definitely deserves more recognition within the industry. I would buy these clothes any day (if I had money).



After attending Mercedes-Benz Fashion Week, I can attest that I am truly inspired by the entire process of fashion and it’s impact on the world. I just wish that I had Jess with me to experience it all! (Thanks, Rachie!!!)

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