'Cuil' as the other side of Google

So some ex-Google employees launched an alternative search engine yesterday, touting it as bigger and better than powerhouse Google, but from my experience, that doesn't seem to be the case.

Cuil --pronounced "cool"-- drills into the actual content of a page, displaying results in more of a magazine-like format instead of just a vertical stack of Web links, according to one of its developers. Cuil's results are displayed with more photos spread horizontally across the page and include sidebars that can be clicked on to learn more about topics related to the original search request. [click here to learn more about Cuil]

One big advantage Cuil developers are pushing is privacy, which Google tends to ignore these days. Does anyone else think it's creepy that as soon as you send a Gmail message with the word "love" in it, you get 20 ad links on the page for "Who has a crush on you" and the like?

As far as Cuil goes, the name is fun (My co-workers and I certainly had fun telling each other to "cuil it" yesterday in the newsroom when one of us had an inquiry that would normally beg a Google search), and the look of the site is pretty sleek...but Cuil doesn't really cut it in my book.

Try entering your name, your hometown or even the name of this site and you'll see just how inferior Cuil is to Google --or Yahoo! for that matter. Most of the results don't even match, and what does come up is not very relevant. In fact, try searching for "Cuil" on Google and you'll learn infinitely more than if you enter "Cuil" into the actual Cuil search.

This is the first time a new search engine has been developed by former Google employees, but it doesn't appear as though Cuil will be giving Google a run for its money anytime soon. I mean, "googling" is synonymous with Web searching now, is it not?