New Brunswick, NJ – On April 2, the Rutgers University Programming Association (RUPA) and Rutgers Student Life will attempt to break another Guinness World Record™. Over 1,500 Rutgers students, faculty, staff and community members are expected to overtake the historic State Theatre located in downtown New Brunswick, New Jersey, dressed as publishing phenomenon and pop culture icon, Where’s Waldo?
For an “entry fee,” each participant will be asked to bring at least one children’s book to donate to literacy efforts in the local New Brunswick School District. In addition to breaking the Guinness World Record™, the goal is to collect over 4,000 books. Candlewick Press, publisher of the best-selling “Where’s Waldo?” series, has also pledged to donate one book for every participant in attendance that evening.
The event will start at 8:00 p.m. with the doors of the State Theatre opening at approximately 7:00 p.m. Event participants are asked to wear blue jeans or pants and will be provided with Waldo’s iconic long-sleeved striped shirt, knit hat and glasses as stipulated in the official Guinness World Record™ requirements.
“The “Where’s Waldo? world record attempt is a truly unique charitable event,” said Matthew Ferguson, Assistant Director for Student Life and RUPA Advisor[ “The ‘double bottom line’ of collecting books for local schools and charities as well as attempting to break the Guinness World Record™ allows the members of our community to get involved with a philanthropic project while being a part of an exciting and memorable event.”
The event is a part of Entertainment Rights’ year-long 21st birthday celebration for Waldo. Last summer, Waldo got his digital passport as he leapt off the pages of books, joining millions of other 20-somethings to travel the digital highway. An official Waldo online presence was established on key social networking sites including Facebook, MySpace and Twitter. Waldo’s official online destination, www. findwaldo.com, launched in September, timed to his 21st birthday.
In April of 2008, Rutgers University was successful in breaking the Guinness World Record™ for the Largest Gathering of People Dressed as Ninja Turtles.
This event is being co-sponsored by the Rutgers Center for Communication and Health Issues’ RU Sure? Campaign which debunks myths about alcohol-use on campus and encourages students to choose responsible alternatives. Barnes & Noble, the official campus bookstore of Rutgers University, is also a co-sponsor of the event.
Kinda makes you feel nostalgic, right? Thinking about your kiddie crusade to find Waldo amongst the pyramids and vikings. If you can, get out to RU and find/be Waldo! It's a great cause and is sure to get a lot of attention nationwide!
1 comment:
WE HOPE TO SEE YOU THERE!
Post a Comment